self driving cars
Apple Buys Self-Driving Car Startup Drive.ai in Sign It’s Not Through With Autonomous Vehicles

Apple appeared to be pulling back from the autonomous car business when it dismissed some 200 employees from its Project Titan initiative in January 2019. But it would appear that it’s shifting gears in a big way with news on Tuesday that it has acquired startup Drive.ai “in what appears to be part of a renewed effort by the iPhone and Mac maker to branch out into self-driving cars,” per the San Francisco Chronicle. Read More >>

apple
Apple Lays Off Over 200 Employees Working on Secretive Self-Driving Car Project

Over 200 employees working on Apple’s self-driving cars project, code-named Project Titan, have been laid off. The move is being positioned internally as an “anticipated restructuring,” according to the earliest reports, though it’s not immediately clear that the job losses were actually expected by the people who were laid off. Read More >>

uncategorized
Apple’s Self-Driving Car is Now a Dinky Self-Driving Bus

It shouldn’t come as a huge surprise that Apple’s once ambitious self-driving car project is no longer ambitious. The New York Times reports that the company has relegated research for autonomous vehicles to a software system that will power a self-driving shuttle in between its new spaceship campus and its old offices. So much for reinventing the automobile experience. Read More >>

give me robo freedom or give me death
Twist! World’s Largest Tech Company Warns Against Too Much Regulation

In a letter to the National Highway Traffic Safety Administration, Apple’s Director of Product Integrity Steve Kenner asked regulators not to impose too many restrictions on testing self-driving cars. Read More >>

uncategorized
Looks Like the Apple Car’s Been Ditched

Project Titan has become Project Titanic. Less than a month after rumours of a McLaren buyout, it looks like Apple’s dumped its secretive but supposedly grand car plans. Read More >>

uncategorized
Why Apple Should Buy McLaren

Yesterday, we reported that Apple was interested in buying supercar maker McLaren. Since then, McLaren has denied those rumours — though Financial Times, which originally broke the story, stands by its reporting — but that doesn’t mean the idea is without merit. Read More >>

uncategorized
Apple Car Rumours in Overdrive With McLaren Buyout Reportedly on the Cards

Apple is reportedly in talks to buy iconic British car company McLaren in a deal worth around £1 billion. Read More >>

uncategorized
Apple’s First Vehicle-Related Patent Is For a Bendy Bus With Tank Treads?

Apple was granted its first patent for vehicle hardware today, but it’s not for a car. The invention is related to “articulated vehicles” or ones with a pivoting joint in the middle of its construction like a large bus. So will there be an Apple bus in the near future? Who knows. Read More >>

uncategorized
Everything We Can Piece Together About Apple’s Mysterious Car Project

It’s 2016, and Apple’s mysterious, oft-buzzed about car project is still tucked away under the “ideas that may or may not happen in this lifetime” section of the company’s filing cabinet. Despite a powerful rumour mill—former Apple board member Mickey Drexler once claimed it was Steve Jobs’ “dream” to make an iCar, and reports have repeatedly materialised over the years that Apple was in various stages of building its own vehicle—we’re still waiting, and the will-they-or-won’t-they nature of the project has us asking if we’ll ever see the vehicular version of Sasquatch. Read More >>

uncategorized
We’ll Have to Wait Longer for That Apple Car Than We Thought

Apple never officially confirmed that it’s building a self-driving car, but even so it seems that the launch of this “secret” project has been delayed by two years. Read More >>

uncategorized
Apple Car Expected to Cost 100 Times More Than the iPhone 6S

Whether you think it would prove a good move or not, Apple’s almost certainly working on a car. According to reports, it’ll be electric and/or autonomous, and would go up against the finest models on the market. Read More >>

cars
Musk Says Driving Non-Autonomous Cars Will Soon Be Like Horse-Riding

Elon Musk, the guy everyone sort of wants to be, says he’ll welcome automotive competition from Apple when the Apple Car -- or whatever it’ll be called -- lands, but can't imagine such a creation posing any sort of threat to Tesla. The Musk-man's convinced that Tim Cook's building an electric vehicle, and reckons that Apple’s arrival on the scene would “expand the industry.” Read More >>

cars
Well, it Seems Apple is Building That Long-Rumoured Self-Driving Car

These days if there's research being done into something vaguely technological, you can bet Apple is hiding in the shadows doing some ultra-secret version of it for itself. The rumour mill has long suspected that that also included self-driving cars, and now documents obtained by The Guardian seem to confirm that. Read More >>

uncategorized
All The Ways Apple Will Probably Mess Up its Car

As much as Apple's successes are celebrated in breathless blog posts and barely believable earnings reports, it still screws up as much as any company. Maps. Crappy battery life. Forcibly inserting Bono into your life. This (quite fake) ad details how those mistakes would apply to the rumoured Apple automobile Read More >>