vodafone
Vodafone Is Giving Away a Ton of Apple Products via Its New AR Game

Find Unlimited is the terrible name of Vodafone's new AR game that goes live for the duration of next week. And then that's it, because there are only so many freebies a company will give away. Read More >>

facebook
Facebook Partners With Ray-Ban to Help Make its Smart Glasses Happen: Report

Hoping to avoid the failure that was the consumer version of Google Glass, Facebook has teamed up with Luxottica, the parent company of brands like Ray-Ban, to help with the development of its own augmented reality glasses, sources told CNBC. But it could still be at least three years before Facebook’s smart specs actually hit the market. Read More >>

apple
What Is Going on With AR at Apple?

The biggest AR Apple news came well after the lights darkened on the Steve Jobs Theater stage yesterday. Apple made virtually no mention of AR during the iPhone event. It was only afterwards when Apple released a new beta for iOS 13 and, as anticipated, it included significant references to a new stereo AR framework and some sort of headset. Read More >>

apple
Someone is Working on an iOS Powered Stereo AR Headset

Apple’s iPhone event on Tuesday came and went without any mention of the tech giant’s plans for augmented reality, but iOS 13 code dug up by developer Steve Troughton-Smith appears to reference a “Starboard” framework for stereo AR, per 9to5Mac, and stereo AR means AR glasses. Read More >>

gadgets
IFA 2019: Lenovo’s Mirage AR Headset Has A New Marvel Game, and Some New Universal Controllers

Two years ago IFA saw the launch of the Lenovo Mirage AR headset, alongside the Jedi Challenges app. Powered by a smartphone, and coming bundled with an official lightsaber controller, you could use it to fight holograms of many Star Wars baddies. Despite my assertions that it could be a good way to introduce people to AR via their smartphones, nothing really happened with it. Now, two years later, Lenovo has another app to add to the collection: A Marvel game where you take on the role off various Marvel characters. Read More >>

google
Your Google Maps is About to Get an AR-Directions Upgrade – Here’s What to Expect

GPS has done wonders for the directionally challenged, but there’s still a few quirks. Every time I emerge from the stinky depths of the New York City subway, for instance, my phone’s compass takes forever to figure out which direction I’m pointed in. Half the time I end up walking a few blocks in the wrong direction, especially if it’s in a neighbourhood or city I’m not familiar with. But today, Google announced its finally rolling out its Live View augmented reality walking directions in Google Maps. Read More >>

augmented reality
Canadian Police Apologise After Streaming Press Conference on Double Slaying With Cat Filter Activated

The Royal Canadian Mounted Police in British Columbia, Canada have apologised after livestreaming a press conference on the murder of an American woman and an Australian man on Facebook Live with an augmented reality “cat filter” turned on, per the Daily Beast. Read More >>

apple
Apple Rumoured to Have Paused Development of its AR Glasses

Apple's AR glasses are rumoured to be on hold or cancelled according a translated report from DigiTimes but the jury is out on whether the story is legitimate. Read More >>

google
Google Lens Can Now Tell You Who Created That Cool Artwork You Walked Past

Anyone who’s ever gone exploring in a new city has probably walked past some cool street art, Instagrammed it, and then went “Oh well, whoever made it was really cool.” Instead of shrugging your shoulders, Google Lens could soon be used to find out which local artist crafted the artwork. Read More >>

augmented reality
Magic Leap Claims Ex-Engineer Stole AR Secrets For Chinese Company

For years, Magic Leap operated in complete secrecy – not even revealing to the public what products or services it planned on producing. The clandestine approach created a strange mythos around the startup that finally started to clear at the end of 2017 when the company announced its flagship product, an augmented reality headset. Read More >>

gaming
This Harry Potter Mobile Game Trailer Is a Better Wizarding World Movie Than Fantastic Beasts

Not gonna lie: I can’t say I’m all that excited for Harry Potter: Wizards Unite, the new game from the people behind Pokémon Go that is basically Pokémon Go but with wizards. But this launch trailer for the game really, really has me hankering for a modern Potter movie with this sort of premise. Read More >>

augmented reality
Accidental Kitty Cat Filter Undermines Pakistani Minister’s Serious Livestream

No, Shaukat Yousafzai is not a furry. The regional Pakistani minister just happened to be on the wrong (perhaps right?) end of a social media snafu. During a press briefing that was streamed on Facebook Live, an AR cat filter was left on, leaving Yousafzai with dainty pink ears, whiskers, and a bit of a blush. Read More >>

augmented reality
Breville Thinks its Job is to Revolutionise in the Augmented Reality Space

Oh no, some poor people at Breville have thought really hard for ages and invested numerous hours and lots of money into an augmented reality app, in the hope that the company's share of toaster sales may slightly increase as a result. It's quite a gamble. Read More >>

lego
Lego’s Official Product Photos of Its AR Themed Hidden Side Sets Look Like All Kinds of Fun

Announced in February at the New York Toy Fair, Lego's augmented reality Hidden Side sets unleashes ghosts that will haunt the toys via a bespoke AR app. Read More >>

magic leap
Magic Leap Finds a Fresh Sucker With £215 Million to Set on Fire

Magic Leap managed over the course of its years-long development to rake in a stupid amount of money, which – in addition to what now seems like an excessive degree of secrecy – helped drum up questionable hype for its technology. The company’s own executives didn’t exactly do much in the way of helping to temper the tech world’s sky-high expectations. Now, it appears the company is back-pedalling. Read More >>