movies
The First Bumblebee Trailer Is a Heartfelt Blast From the Past

The first trailer for the Bumblebee movie is finally here and against all odds, it actually looks rather charming for a Transformers film about a robot that can’t really speak. Read More >>

toys
Hasbro Has Officially Trademarked the Smell of Your Childhood: Play-Doh

I have some bad news if you’ve created a perfume that has a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough. That’s exactly how Hasbro describes the scent of Play-Doh, a smell that many of us associate with out childhoods, and a smell that the toy maker has officially now trademarked. Read More >>

tv
Rick and Morty’s Latest Multiverse Trip Takes Them to My Little Pony

Rick and Morty’s interdimensional travels have taken them to worlds of pizza, hamster butts, and anthropomorphised corn. But now they’re about to see something truly shocking: the Land of Ponies. Read More >>

keyboards
I Wish This Official Scrabble Keyboard Kept Score of Every Email I Wrote

We’ve covered a few of Massdrop’s unorthodox keyboard upgrades over the years, but none as lovely as this officially-licensed Hasbro Scrabble keyboard that puts every letter of the alphabet at your disposal, instead of just seven you randomly grab at the start of a game. Read More >>

toys
A Clever Trick Lets Nerf’s Newest Blaster Shoot a Seemingly Endless Stream of Darts

In New York next month the toymakers of the world will be showing off everything the kids in your life will be begging you for later this year. But ahead of Toy Fair 2018, Nerf has given us a sneak peek at a couple of new blasters it’s introducing, including one that helps solve the most annoying part of waging a dart battle—having to stop to reload. Read More >>

games
The New Game by the Rock Band Creators Made Me Feel Like a DJ God

Yesterday my coworker laid the DropMix board out on a table and started dropping cards. Immediately catchy music played from her phone’s speaker and three passing coworkers stopped dead in their tracks. As she removed a card and added another the music changed to accommodate the new beat and one person said, “Is that, like, a mixing game?” Then another spied the colourful box the DropMix resides in when you want to shove it in the closet or under a bed. “Harmonix? The Rock Band guys?” The final never took their eyes off the board as she replaced another card and the music changed again. “I want to buy this.” Read More >>

gaming
Guitar Hero Is Now a Yu-Gi-Oh-Style Card Game For Aspiring DJs

Harmonix is best known for video games like Guitar Hero, Rock Band, and cluttering up your living room with fake plastic instruments. Its next music game, however, trades guitars and drum sets for collectible cards that has aspiring DJs competing to remix songs — like playing Yu-Gi-Oh in the club. Read More >>

toys
Monopoly Is Being Gentrified, One Game Piece at a Time

On Thursday, Hasbro announced that the humble thimble, Monopoly’s least beloved game piece, would be getting the boot from “an upcoming version of the game.” Cynically, the toy company framed the eviction as a simple reflection of the people’s will, the result of a recent online contest to modernise the board game. Read More >>

toys
Watch Adam Savage Give a Nerf Blaster an Impressive Scifi Movie Prop Makeover

Despite being made of plastic, Nerf’s dart blasters look incredibly realistic and detailed—as long as you can ignore their garishly bright colours. Adam Savage apparently could not, however, so he spent an entire day giving the Nerf Longstrike CS-6 a fantastic facelift to make it look like a prop from of a scifi blockbuster. Read More >>

toys
Nerf’s New Blasters Shoot Tiny Foam Cars Instead of Darts

Every kid knows that if you want your die-cast toy cars to make an impressive jump off a ramp, you need a lot of steep track to build up speed. But Nerf wants to change all that with a new line of blasters that simply fire tiny toy cars directly at a ramp, so you don’t need any track at all. Read More >>

games
Monopoly Will Let the Internet Vote to Replace All of the Board Game’s Classic Tokens

Since 1933 when the board game first appeared, Monopoly’s tokens have changed and evolved over the years to reflect the times. In 2013 Hasbro even let fans vote to replace the iconic iron token with a cat, and starting today, the internet now has the chance to choose what replaces every last token for an upcoming version of the game. Read More >>

lego
You Can Build a Working Nerf Blaster Using Lego

Proving once again that the only toy any kid really needs is a giant box of Lego, YouTube’s Astonishing Studios has managed to recreate a working version of the classic Nerf Maverick REV-6 blaster using nothing but plastic bricks and a metal spring for power. Read More >>

apps
New App Turns Play-Doh Creations Into Animated Characters

Most kids’ toys are designed to survive years of abuse during playtime. But the toys they make themselves? Like a dinosaur made from Play-Doh? The odds of it surviving longer than ten minutes are slim, unless it gets preserved forever inside Hasbro’s new app that turns even abstract Play-Doh creations into animated characters. Read More >>

toys
Nerf’s New Accustrike Blasters Use Redesigned Darts For Improved Accuracy

Given they’re just toys, Nerf’s blasters aren’t really known for accuracy. The best approach has always been to just send as many darts as possible at your target to improve your chances of hitting it. But with Nerf’s new Accustrike line, precision, patience, and aiming are finally the better approach. Read More >>

reviews
The Internet Helped Design a New Female Transformer, and it Didn’t Turn Out Awful

Over a year ago, Hasbro reached out to Transformers fans for help designing a new addition to its Combiners line, which features smaller bots merging to become one giant formidable opponent. As with any endeavour involving the internet there was the potential for it go very bad. But the results arrive in form of the first female Transformer Combiner, called Victorion, turned out a lot better than it could have. Read More >>