augmented reality
Magic Leap Claims Ex-Engineer Stole AR Secrets For Chinese Company

For years, Magic Leap operated in complete secrecy – not even revealing to the public what products or services it planned on producing. The clandestine approach created a strange mythos around the startup that finally started to clear at the end of 2017 when the company announced its flagship product, an augmented reality headset. Read More >>

magic leap
Magic Leap Finds a Fresh Sucker With £215 Million to Set on Fire

Magic Leap managed over the course of its years-long development to rake in a stupid amount of money, which – in addition to what now seems like an excessive degree of secrecy – helped drum up questionable hype for its technology. The company’s own executives didn’t exactly do much in the way of helping to temper the tech world’s sky-high expectations. Now, it appears the company is back-pedalling. Read More >>

augmented reality
You Are Not Ready For HoloLens 2

Microsoft figured it out. Tuesday I got my first opportunity to try out the HoloLens 2, and after slipping it over my head and taking a quick moment to calibrate the eye tracking, I was instantly able to move around the room and interact with objects crafted from light. It was annoyingly natural to participate in an AR world. I saw a helicopter floating over the very real sofa, and when I reached for it, the invisible box it was contained in glowed revealing edges I could simply drag and stretch to make the helicopter larger or smaller. With a pinch and a swish, it twirled around. There was nothing on my hands. No special glove or controller. The HoloLens 2 tracked my fingers and knew exactly what to do. It was a perfect interaction. And in the same short amount of time, it became clear that the average person isn’t getting HoloLens any time soon. Read More >>

ces 2019
CES 2019: Wacom Showed Me the First Good Reason to Buy the Magic Leap Hype

Fields as diverse as video game development, visual effects, and industrial design all rely on 3D software, but the tools used to make it remain firmly stuck in two dimensions. For the past few years, Magic Leap’s mixed reality goggles have been heralded as the missing link between the digital 3D world and the real one we live in, but it’s Wacom who’s working on turning the hardware into a next-generation creative tool, and not just another expensive way to play games. Read More >>

augmented reality
Seedling on Magic Leap Is the Most Relaxing Space Gardening Game You’ll Never Play

Testing out a new augmented reality game is typically hard enough. From the beginning, you’re thrust into a world that sort of looks and feels like reality, but inherently operates on a slightly different set of rules. But when you’re forced to play the same game on what is essentially a prototype headset, the line between hardware and software starts to blur in strange ways. Read More >>

augmented reality
The Magic Leap Con

“Today, our world feels divided.” Rony Abovitz, CEO of the infamous mixed reality startup Magic Leap stood awkwardly on a circular stage, surrounded by hundreds of attendees of his company’s first developer conference, and first major public-facing event, eyeing a teleprompter, arms behind his back. “It feels broken,” he said. “Our new medium of spatial computing feels fresh. It doesn’t carry the baggage and negative headlines that are dominating the news today.” Read More >>

magic leap
Magic Leap’s Mysterious Headset is FINALLY Available for Pre-Order… But Only In the US For Now

Long threatened to be the next in a line of cool shit turned vaporware, Magic Leap’s headset, the device that will supposedly change how we perceive reality itself, is finally available for pre-order in some areas for developers and really big AR and VR nerds. Read More >>

augmented reality
Magic Leap’s Secrecy Obsession Is Reportedly Making Devs Say Screw It

At some point, Magic Leap is going to have to let people play around with its ultra-secret mixed reality device. Dev kits are now shipping to select partners, so it would seem that time is now. But the chosen few are required to take extra security precautions that make it unlikely you’ll bump into one of the headsets at a party. Read More >>

magic leap
Magic Leap’s Cheapest Model Will be a Similar Price to High-End Smartphones

December saw Magic Leap finally unveil its first consumer product, after years of not actually producing anything we the public can get our hands on. If you're excited to get your hands on the augmented reality setup when it launches you might want to start saving your pennies now. From the sounds of things it won't be cheap. Read More >>

technology
10 Hyped Tech Companies, From Most Screwed to Least Screwed

As 2017 comes to a close, it’s as good a time as any to reflect on how the year went for some of the most attention-grabbing tech companies, ordered here conveniently from most screwed to least screwed. Read More >>

magic leap
We Need to Talk About Magic Leap’s Freaking Goggles

Magic Leap finally did it. After $2 billion in funding and a few years of leaks, teases, and hints, Magic Leap finally has an actual product that someone has actually touched with their actual hands. Magic Leap announced the Magic Leap One Creator Edition yesterday, and Rolling Stone quickly followed with a description of using the device. It’s a big wordy read, but it finally reveals exactly why the startup was able to get so much funding. This is augmented reality that actually interacts with your environment—it’s selling a whole new way of perceiving 3D virtual objects, and it requires some ugly ass goggles to do it. Read More >>

magic leap
This Is Magic Leap’s First Headset

For months, cryptic teases and rampant rumours have indicated that Magic Leap was planning some sort of big reveal related to its long overdue mixed reality headset was coming before the end of the year. On Tuesday, we finally got the look at the device we’ve been waiting for. Read More >>

virtual reality
All of the Crazy Shit in This Pitch for a Magic Leap Event 

As recently as September, ultra-secretive augmented reality startup Magic Leap entertained holding a splashy event to reveal more about its mysterious technology, according to a confidential document detailing a proposed event concept obtained by Gizmodo. The document outlines a pitch for a strange live-streamed office tour, complete with product-revealing Easter eggs, nods at various Magic Leap partners, and a handful of very famous people to bump into. Read More >>

business
Magic Leap Ensnared in Lawsuit That Accuses Company of Sexism and Misleading Marketing

Magic Leap, the mysterious augmented reality company with no actual product, continues to self-destruct. A new lawsuit filed today in Southern Florida District Court accuses the company of creating a hostile workplace for women and of using misleading marketing materials to depict the product’s capabilities. Read More >>

wtf
This Is Reportedly the Magic Leap Prototype and It Has a Long Way to Go

Back in December, former employees of the super-secretive augmented reality startup Magic Leap were circulating rumours that the company was way behind on its goals. Unless the plan is for users to wear a Ghostbusters-style proton pack, it certainly looks like that is true. Read More >>